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Project Value:





Key Points

21,000sq.ft co working space

430 desks

24 private offices

Brand-led design approach


A project within a project

As part of the project to redevelop 10 Brindleyplace, Associated Architects were commissioned to design and deliver 10X for Spacemade within the development, adding to the flexible workspace operator’s portfolio of nine sites in London and Leeds.

Right in the heart of Birmingham city centre, this contemporary 27,000 sq. ft. fit out across the ground and 1st floor of 10 Brindleyplace for company Spacemade will provide 430 desks across 24 private offices and collaboration areas.

In addition to this, the scheme also incorporates several meeting rooms of varying sizes, a large co-working space, Reception area, individual phone booths and ‘Zoom Rooms’, all located around a central Breakout space. At Ground floor there will be a large Event Space and Event Lounge, suitable for a wide variety of uses and set-ups, alongside more co-working space, a Café and adjoining lounge.


Not a typical operator

Spacemade is not your typical flexible workspace operator. Frustrated with the stock of office space on the market and the lack of reaction to the shift to flexible working, they launched their brand to create locations with their own identity and feel to suit the local markets and communities. Spacemade are the only operator to brand, design, and operate every single location individually whilst being part of a whole.

The concept of the design is focussed on texture, pops of colour and natural elements. From this, we have derived a palette consisting of earthy and warm tones which bring a pop of colour and texture to each space. These complement the natural timbers and planting which are a strong feature throughout the floor and are linked to the interior strategy of the overall building. Marble and Brass are used subtly to bring a high-end feel.

Organic forms

The reception picks up on organic forms through the feature seating and soft linear lines in the reception desk design. In the Breakout space, two pill-shaped teapoint bars with warm tan leathers and timber elements with an injection of colour into the kitchen cabinets. Alongside carefully selected elements of soft-seating, secluded seating booths in feature alcoves, bespoke partitions and panelling, and unique table details; the space will provide a variety of different working atmospheres suitable for every tenant of the space.

Textured fabrics, rugs and planting will be a strong feature across the project and lighting will be used to create welcoming spaces.